On January 26th, 2016, to celebrate their love of green juice, Evolution Fresh, a cold-pressed juice company from California (and a member of the Starbucks family), started their own health and wellness movement with National Green Juice Day.
The goal: inspire New Year's resolution makers to stay committed to their health goals at time when many will have already broken theirs.
Fast forward to 2017, we helped Evolution Fresh introduce juice drinkers to a new way of thinking about their wellbeing—one that encouraged them to make small, simple choices for themselves, like drinking a green juice. We launched a month long social campaign that leveraged online video, social influencers and popular wellness sites, all culminating with free on-demand green juice deliveries on National Green Juice Day through an exclusive partnership with Postmates.
A post shared by Evolution Fresh (@evolutionfresh) on
A post shared by Evolution Fresh (@evolutionfresh) on
A post shared by Evolution Fresh (@evolutionfresh) on
A post shared by Evolution Fresh (@evolutionfresh) on
A post shared by Evolution Fresh (@evolutionfresh) on
A post shared by Evolution Fresh (@evolutionfresh) on