Bryan Simkin
Sr. Copywriter
TV / RADIO / PRINT
Green Carpet
When Huntington Bank acquired a smaller, regional bank, they knew that existing consumers, despite their familiarity with Huntington's 100+ year history in Ohio, might feel uneasy about forging a new banking relationship. To help welcome these customers to the Huntington family, we literally rolled out the green carpet to neighbors far and wide.
H is for
Huntington Bank's H logo is an iconic symbol of midwestern banking, notably in Ohio and Michigan.
To build on Huntington's position as A Bank Invested In People, we showed banking customers
Huntington doesn't just serve local communities, it is a part of them, too.
radio
When the housing bubble burst and the anxieties of the 2008 election were growing, Huntington took it upon themselves to reassure their customers by reminding them how steadfast this bank has been it its 140+ years.
