Bryan Simkin

REINVENTING A NICHE GROCERY BRAND

In 2016, The Fresh Market was undergoing a brand overhaul for the first time in its 30+ year history. Faced with a rapidly changing marketplace and heightened competition from big chains, online retailers and new players in the grocery chain, The Fresh Market looked to us to help modernize the shopping experience. 

Everything from their logo to the in-store experience was on the table.  In under six months, we transformed their brand from the inside out, redesigning their logo, creating a more upscale and culinary photography system, updating their in-store signage and even designing new bags and drink carriers. Altogether, we helped deliver a new experience to their shoppers that elevated the quality and expertise that you can only find at The Fresh Market.